Peter V'landys, the ARLC Chairman and acting NRL chief executive, has recently shifted his focus to revitalizing the Super League as part of his vision to globalize rugby league.
Hot off the heels of securing an unprecedented $5.3 billion television rights deal for the NRL, V'landys is looking to introduce a new NRL team, potentially by 2029.
This significant deal is anticipated to strengthen the financial stability of the NRL, with plans to include either a fifth team in Brisbane or a second club in New Zealand before the decade concludes.
The strategy aims for the NRL to be showcased across three countries regularly, with the addition of a fourth, thanks to the successful Las Vegas initiative that's fostering rugby league growth in new territories.
V'landys emphasizes the importance of the British Super League, acknowledging that a thriving Northern Hemisphere competition is vital for making an impact on the global sporting stage.
Looking ahead, the NRL will embark on its fourth consecutive year of engagements in Las Vegas, with the current contract with the Nevada government set to expire in 2028.
During this period, four NRL teams alongside two Super League teams travel to the U.S. for a festival aimed at promoting rugby league in the heart of America's gambling world.
If V'landys decides to invest in the Super League, the NRL could see a significant increase in matches in England following the end of the Vegas contract.
Recent reports indicate that the NRL is interested in establishing a Global Round, showcasing its thrilling 13-man format in various locations worldwide to highlight rugby league's appeal.