LeagueNews.co | Nick Loken
Melbourne Storm has announced a new partnership with global fashion brand Superdry, designating them as the Official Lifestyle Apparel Partner.
This collaboration aims to offer premium streetwear and performance-inspired fashion for Storm fans on game days and beyond.
Superdry is known for its blend of vintage Americana and Japanese-inspired graphics, combined with modern British style.
The brand is celebrated for its high-quality fabrics, unique details, and tailored fits, boasting over 500 stores in nearly 50 countries.
To kick off the partnership, Superdry will launch a curated campaign featuring a variety of signature styles, modeled by Storm's NRL players.
The collection, designed for the transitional season, emphasizes versatile layering and includes textured pieces such as quilted bombers, coach jackets, and everyday sweats, ideal for cool mornings and sunny afternoons.