LeagueNews.co | Nick Loken
The North Queensland Cowboys, a prominent rugby league team, aim to elevate the region's profile in the United States.
With a population of 250,000 and an expanse of 80,000 km², North Queensland is renowned for its wildlife and natural attractions, alongside its strong sporting culture, particularly centered around the Cowboys.
The team's ambition aligns with a broader cultural background, highlighted by the popularity of the film "Crocodile Dundee." This Academy Award-winning movie, centered on an outback character navigating life in New York City, was primarily filmed in North Queensland and achieved significant success in the US.
This connection presents an opportunity for the Cowboys to leverage their regional identity and sporting prowess, potentially making North Queensland more recognized in the international arena.
Through strategic initiatives, the Cowboys aim not only to enhance their brand but also to put North Queensland on the global map, showcasing its unique attributes to a wider audience.