LeagueNews.co | Cooper McEnroe
At any moment, you can stumble upon them, even in the most distant places around the world.
Despite being far from their home in Redfern, they can be spotted wearing the iconic cardinal and myrtle colours. Much like Forrest Gump, they seem to appear in the backdrop of every significant historical event, making it possible for fans to engage in their own version of "Where's Wally".
This phenomenon is known as "Random Souths Guy."
This example demonstrates that the best marketing strategies emerge organically rather than from focus groups. All it takes is a South Sydney jersey, a unique location, and someone to snap a picture. The less context provided, the more effective the meme becomes.