The Brisbane Broncos have issued an apology after Adam Reynolds' farewell lap was overshadowed by car advertisements instead of a tribute video on the big screen at Suncorp Stadium.
Fans were prepared to celebrate Reynolds on Thursday night, but their excitement turned to disappointment when a Kia giveaway promotion aired while the 36-year-old completed his lap.
This disruption meant supporters could not fully appreciate Reynolds' send-off, leading to criticism of the club for not honoring one of its key players appropriately.
This incident added to an already frustrating farewell for Reynolds, who couldn't play his final NRL game due to a lingering calf injury.
The seasoned halfback had aimed to recover from the injury and end his career on the field, but he concludes his time with 323 NRL appearances.
The decision to hold him back was initially linked to coach Maguire, who faced backlash for not allowing Reynolds at least 10 minutes in a match against the Melbourne Storm, though both teams had no finals hopes.
This stirred Reynolds to go to the media and clarify that it was ultimately his choice not to take the field.
With Reynolds unable to play, Thursday's farewell was meant to be a proper celebration of his significant contributions to the Broncos.
The veteran was a key player in the club's premiership victory in 2025 and leaves Brisbane as one of its most notable figures in recent times.