LeagueNews.co | Cooper McEnroe
The NRL has unveiled its advertisement to promote the 2024 Las Vegas season opener in the United States, adopting a punchy catchline: "No pads, no helmets, no fear." The 30-second video clip highlights the brutality of the NRL, with some of the game's biggest hits in recent years showcased.
It is a different approach for the league, which caused a storm last month when one billboard poster referred to rugby league as "Australia's biggest sport".
A hit-up from Panthers enforcer Moses Leota starts the clip while a brutal Jorge Taufua tackle on superstar Cameron Munster is also front and center.
The advertisement captures the essence of the NRL, emphasizing the physicality and toughness of the sport.
With this aggressive marketing approach, the NRL is aiming to attract new fans in the United States by showcasing the hard-hitting action and raw intensity of rugby league.
The advertisement is a bold statement of the NRL's confidence in the unique appeal of the sport to American audiences.