LeagueNews.co | Jess Malloy
The Storm have frequently reached grand finals, yet victory remains elusive.
This situation is quite uncharacteristic of the Melbourne Storm.
An often-cited phrase among NRL commentators, it can imply various meanings but typically signals something negative.
Over two decades, Melbourne has been a beacon of success, synonymous with professionalism and winning.
With minimal errors, tight defense, and effective set plays, each player executes their role seamlessly. You can choose any cliché about successful sports teams, and it likely applies to Melbourne.
However, relying on clichés can be misleading, especially in the context of their 26-22 NRL grand final defeat to Brisbane in 2025, where the Storm's shortcomings were laid bare.
One might confuse the Storm's consistent appearances in finals as an indication of stagnation, perceiving their long-standing belief in an unchanging system as the only reason for their presence.
In reality, Craig Bellamy deserves significant credit for his enduring success, having continually reinvented the Storm while adapting to the evolving dynamics of rugby league. Under his guidance, the team has made 11 grand final appearances over 23 years.
Attempting to utilize players like Harry Grant and Jahrome Hughes in the same manner as past stars Cameron Smith and Cooper Cronk would be misguided. The other key players in their spine, Ryan Papenhuyzen and Cameron Munster, bring a distinct energy that echoes the uniqueness of Billy Slater.