LeagueNews.co | Cooper McEnroe
The Cronulla Sharks have kicked off the hunt for a new sponsor to slap their name on their home ground, PointsBet Stadium.
The exclusive naming rights, currently held by ASX listed betting agency PointsBet, will be up for grabs at the end of the year, stirring up excitement among fans and business bigwigs alike.
In 2019, PointsBet swooped in with a six-year deal to brandish their moniker on the stadium, but come December 2024, it'll be game over for their run.
Sharks CEO Catterall is betting on a new gambling advertising regime from the Albanese Government that strikes the right balance between promoting the game and keeping it all above board.
As the Sharks dive into the market for a new partner to headline their stomping grounds, the race is on to find a sponsor that can shoulder the responsibility of naming rights with finesse.
It's all about scoring that winning try when it comes to securing a deal that leaves a mark on the field and off.
Stay tuned for the next chapter in the Sharks Stadium saga - it's bound to be a fierce competition on and off the pitch.