9:20, October 1, 20259:20, October 1, 2025

Rugby league No.1 in total viewership, 16-39s and digital engagement

As the NRL approaches a dramatic conclusion to a record-setting season at Accor Stadium this Sunday, recent statistics indicate that Rugby League has secured the top spot in 2025 for total viewership, particularly among the 16-39 age group, as well as in digital interactions.

Leading as the premier sport in Australia and the Pacific, the NRL not only boasts a higher average number of total viewers compared to other sports in Australia but also attracts a larger segment of viewers aged 16-39.

- Finals W1 Australian Total Audience: 6.4m (up +27% YoY); NZ Total Audience: 422k (up +39% YoY)
- Finals W2 Australian Total Audience: 3.6m (up +34% YoY); NZ Total Audience: 205k (up +80% YoY)
- Finals W3 Australian Total Audience: 5.0m (up +36% YoY); NZ Total Audience: 241k (up +19% YoY).