LeagueNews.co | Jess Malloy
Coinstash, a prominent cryptocurrency exchange in Australia, has announced a major sponsorship with the Sydney Roosters for the 2025 NRL season.
The partnership will see the Coinstash brand featured on various team assets, including the official media polo worn by coaching staff and players, as well as LED signage at Allianz Stadium during home games.
Additionally, Coinstash and the Roosters will collaborate on fan-focused promotions and activations to educate supporters about cryptocurrency and offer exclusive experiences.
This partnership comes as Coinstash celebrates significant growth, recording over AUD $1.3 billion in total trading volume and experiencing a 300% increase in trading volumes between Q4 2023 and Q4 2024.
This growth reflects the increasing mainstream adoption of digital assets, with more Australians incorporating cryptocurrencies into their investment portfolios.
Coinstash Co-founder and CEO Ting Wang highlighted that the sponsorship aligns with the company's goal of bringing cryptocurrency into the financial mainstream, stating, "This partnership with the Sydney Roosters is a strategic step for us as we work towards the mission."
Sydney Roosters COO Jarrod Johnstone expressed excitement about the partnership, noting that it represents an innovative step forward for the club.
The collaboration between Coinstash and the Roosters is expected to not only benefit both parties but also raise awareness about cryptocurrency among NRL fans.
With the emergence of partnerships like this, it is evident that cryptocurrency is becoming more integrated into the mainstream financial landscape.
The collaboration between Coinstash and the Sydney Roosters showcases the growing acceptance and adoption of digital assets, as well as the increasing interest in educating the public about the possibilities and benefits of cryptocurrency.