LeagueNews.co | Cooper McEnroe
In a bold move reminiscent of a game-changing half-time pep talk, Wests Tigers' interim CEO Shane Richardson is doubling down on the team's South-Western Sydney strategy in a bid to transform them into an NRL powerhouse.
With the steely resolve of a seasoned prop forward, Richardson admits that the club has let the Macarthur region slip through their grasp in recent years.
But he's undeterred by the doubters and naysayers, knowing that winning them over is all part of the game.
Like a skilled playmaker orchestrating a decisive scoring drive, Richardson sees the unveiling of a new Campbelltown office as a crucial play in their playbook.
It's all part of a calculated strategy to reignite the passion of the fans and secure the backing of key corporate partners.
With the determination of a seasoned veteran eyeing a Grand Final victory, Richardson is ready to tackle the challenges ahead and steer the Wests Tigers back to glory.
And as they say in the game, it's all about finding that winning combination on and off the field.