LeagueNews.co | Jason Patrick
The latest news from parraeels.com.au has fans buzzing with excitement as the Parramatta Eels announce the return of James Hardie as their major sponsor from 2025.
This multi-year agreement is set to support NRL, NRLW, Elite Pathways, and community initiatives, making it a true game-changer for the club.
This four-year sponsorship marks the revival of a legendary partnership in rugby league history.
Older fans will remember the glory days of the Eels, when they secured four premierships between 1981 and 1986 with James Hardie proudly emblazoned on their jerseys.
As part of this renewed alliance, James Hardie will take on the prestigious role of front of jersey and lower back of jersey sponsor.
This will not only give them prime exposure to the passionate Eels fan base, but also open up opportunities for game-day experiences, digital promotions, stadium activations, merchandise collaborations, and hospitality rights.
One of the key highlights of this partnership is the chance for James Hardie to launch a career pathways program within the construction industry for the Greater Western Sydney region.
This bustling area, home to 2.7 million people, is experiencing rapid growth and will benefit greatly from such initiatives.
Community involvement is at the heart of this partnership, with a focus on supporting key charity partners and the Eels' social impact programs.
These programs tackle important issues such as mental health, respect, culture, and keeping kids active - making a real difference in the community.
Parramatta Eels CEO, Jim Sarantinos, expressed his enthusiasm for this partnership, highlighting the deep historical connection between the club and James Hardie.
It's a reunion that promises to bring back memories of past triumphs while forging new paths for success in the future.