LeagueNews.co | Cooper McEnroe
In a move that has sent shockwaves through the Rugby League world, the Parramatta Eels have announced a three-year partnership extension with ActronAir.
This announcement has a touch of sporting clichés, as the Eels are "delighted" to continue their relationship with the Australian-owned company.
Just like a seasoned player making a strategic move on the field, ActronAir will keep their logo prominently displayed on the sleeves of both NRL match day and training apparel.
Not content with just that, they will also feature across gameday signage at Parramatta Eels' home games, ensuring their brand is seen by fans and opponents alike.
This partnership is as solid as a scrum pack, with the Eels and ActronAir vowing to work together in leveraging the club's digital channels to deliver captivating content for their passionate supporters.
Parramatta Eels CEO Jim Sarantinos expressed his excitement, declaring it "fantastic" to continue this fruitful partnership.
With ActronAir now entering its 10th season as a club partner, the Eels can expect to keep their cool both on and off the field, thanks to this extended collaboration.