LeagueNews.co | Cooper McEnroe
The Parramatta Eels have revealed a landmark partnership with Budget Car & Truck Rental, establishing the first-ever back-of-shorts sponsorship in NRLW history.
Budget's logo will be prominently displayed on the back right of the Eels' NRLW playing shorts, highlighting a significant bond between two organizations that are closely connected to the local community in Western Sydney.
The collaboration goes beyond the pitch, featuring LED signage at both NRL and NRLW match days, match ball delivery, and logistical support for players relocating to Sydney.
Eels CEO Jim Sarantinos expressed that this agreement signifies a major advancement for both the club and the women's rugby league sector.
"We're delighted to welcome Budget to the Eels family… Their commitment to supporting the NRLW program, both through sponsorship and practical assistance for the players, highlights their genuine investment in the growth of the women's game," Sarantinos said.
"It's fantastic to see a business with a strong local presence backing the athletes and helping us continue to build enduring community connections."
Budget Managing Director Ben Cully stated that the company takes pride in making history alongside the Eels.