LeagueNews.co | Nick Loken
The North Queensland Cowboys have announced an extension of their partnership with McDonald's, ensuring the iconic Golden Arches will remain a major sponsor of the NRL and NRLW programs until at least 2027.
The announcement was made at the Cowboys' first home game of the season, with McDonald's continuing to feature on the back of the NRL playing shorts and on the club's media backdrop.
This partnership, set to reach the 15-year mark, was celebrated at the McDonald's match day against the Sharks, where fans in Bays 132 and 135 were treated to free fries as part of the Surprize Fries promotion.
Cowboys Chief Commercial Officer Dean Payne expressed the club's excitement in extending the partnership with such a long-term partner, stating, "We're delighted to continue to build the relationship with a long-term partner." This partnership has been beneficial for both parties, with McDonald's gaining exposure through the Cowboys' NRL and NRLW programs, while the Cowboys receive support and resources from the global quick service restaurant leader.
The continuation of this partnership reflects the positive relationship between the two organizations and their commitment to working together for the long term.
The extension of the partnership between the Cowboys and McDonald's highlights the value of strong partnerships in the world of sports sponsorship.
By aligning themselves with a global brand like McDonald's, the Cowboys are able to enhance their visibility and reach a wider audience, while McDonald's benefits from association with a popular NRL team.
As both organizations look towards the future, this partnership will continue to provide mutual benefits and opportunities for growth.
Fans of the Cowboys can look forward to seeing the Golden Arches on the NRL playing shorts and media backdrop for years to come, as the partnership between the Cowboys and McDonald's remains strong.