LeagueNews.co | Jess Malloy
The Canterbury-Bankstown Bulldogs have officially unveiled their new minimalistic and digitalised logo, marking the beginning of a new era for the club.
"We're incredibly proud of the design and believe it strikes the right balance between paying tribute to the 90-year legacy and capturing the energy, ambition and unity that will define the future," Bulldogs CEO Aaron Warburton stated on the club's website.
However, fans have expressed their dissatisfaction across social media platforms. One user on Reddit questioned, "AI or clip art?" while another on Instagram lamented, "Overturn this please….shocking crest lacking creativity and isn't unique at all. Looks like a cartoon emblem." A different fan on Instagram remarked, "This is the worst thing I've ever seen these guys put out and I've seen 66-0 twice amongst others."
Despite the negative feedback from supporters, the Bulldogs plan to implement the new emblem across all platforms, merchandise, and communications starting November 1st, aligning with the kickoff of the 2026 season.