LeagueNews.co | Cooper McEnroe
The Brisbane Broncos are making a significant move to promote mental health awareness by introducing a unique all-black jersey for the NRL squad.
Scheduled for a debut on June 7 against the Titans during a dedicated Mental Health Round, this initiative has been in development for over a year.
The team, including players Jesse Arthars, Kotoni Staggs, and Corey Jensen, as well as NRLW player Gayle Broughton and legend Sam Thaiday, are featured prominently in campaigns utilizing powerful imagery, narration, and interviews to support the initiative.
The Broncos are leveraging their substantial presence in Australian sports to spark important conversations about mental health, particularly in light of the recent tragedy involving AFL's Adam Selwood, whose passing deeply affected the sporting community.
The jersey was designed collaboratively with the Black Dog Institute and apparel partner ASICS, with notable adjustments made by the Broncos' major sponsors; their logos will be blacked out on the jersey, becoming visible only under special lights.
This bold move emphasizes the Broncos' commitment to driving change in the realm of mental health.