Zero Tackle has launched a bold new flagship NRL program called The Boardroom.
Rather than focusing on last weekend's highlights or next week's scorelines, the show takes a broader approach.
It aims to provide a comprehensive state of the game assessment, looking at the issues that are shaping rugby league and where the sport is headed.
The Boardroom assembles deep experience and authoritative voices to examine tactics, administration, culture, and long term trends.
Fronting the series is Hoffman, who brings more than 300 NRL appearances, three grand final victories with the Melbourne Storm, and representative selections for NSW and Australia.
Alongside him is Townsend, the 2016 Cronulla Sharks premiership halfback who also starred for the Roosters and Warriors and captained the North Queensland Cowboys.
Together they combine leadership, on field success, and a rare ability to interpret the game's evolution for fans and stakeholders.
The format promises thoughtful discussion rather than soundbite analysis, prioritising context and expert evaluation.
Each episode will explore strategic innovations, player development pathways, governance issues, and the shifting commercial landscape of the NRL.
Zero Tackle hopes the program will become essential viewing for anyone who wants to understand rugby league beyond the scoresheet.
With veteran voices and an ambition to elevate public conversation, The Boardroom seeks to set a new standard in league coverage.